Users will soon have a updated setting that enables them to cut down on the volume of artificial intelligence-produced media appearing in their timelines. This step comes as the service revealed that it presently contains in excess of 1 billion AI videos.
Testing and Rollout
The update is being tested over the coming weeks before a global rollout. This development comes amid a surge in AI-generated material, spurred by recent AI video creators.
AI Proliferation Online
Recent reports that almost 10% of the most rapidly expanding content creators on a competing service only show AI-generated videos. A large amount of this content is classified as mass-produced AI material, a label for substandard, mass-produced content that is often nonsensical or bizarre.
Our research shows that many people enjoy content made with AI tools, from computer-generated images to science explainers, and we aim to offer the community the power to increase or decrease of that, based on their own preferences,” commented a spokesperson.
Volume and Proportions
The platform shared that there are presently over a billion videos on its app labeled as made with AI. In total, over 100 mn videos are submitted to the app daily, making AI content a limited part of its complete catalog.
How to Adjust Settings
Users will be capable of decrease or raise the amount of artificial media they see by accessing the topic control feature in the app and selecting “AI-generated content”. Further subjects that can already be controlled under the filter include politics, clothing, beauty, and movement.
Platform Guidelines
TikTok’s guidelines require creators to tag convincing AI-made content, and it bans harmful fake videos of public figures or crisis events. Any realistic AI video that is not labeled can be deleted under its terms of service.
Furthermore, the platform will now add an “AI-made” tag to content made using its proprietary AI systems, or detected by an collaborative effort for identifying AI-generated material. This step is aimed to stop users from attempting to circumvent the labeling process.
Educational Initiatives
The company is additionally establishing a $2m awareness program for specialists and institutions to produce informative material about using AI responsibly. This program will benefit non-profit groups dedicated to teaching programming and robotics.
Content Safety Approach
The platform has supported its moderation strategy, amid discussion over plans to lay off a large number of content moderators in the UK. It is set to cut 439 jobs in its trust and safety department in London, with trade unions and digital protection specialists raising concerns that staff are being displaced by machine-led review.
A company official explained that people-led review would continue to be important, but AI can shield workers by filtering out the most distressing content before it is viewed by humans. The platform stated a 76% decrease in shocking and graphic content seen by safety staff over the past year due to the use of its automated systems.
We believe it is crucial to integrate people and machines to keep the platform safe,” the executive stated. “We’ll have people as involved in the system, but we additionally believe it’s extremely critical to limit contact with harmful content as quickly as possible, which is the area in which a significant AI assistance is proving valuable work at speed.”
